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FEDERICA GILDA MARRELLA

I'm a multidisciplinary designer wandering around user experience and activism, eager to harness my industrial design expertise to unlock the potential for user gratification and exceptional interactions. 

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PLASTICFUL FOODS

Designed with a speculative design approach, this guerrilla marketing campaign uses believable branding and marketing strategies to suggest that eating plastic can be a real waste management procedure within the coming years. This project has been selected to exhibit at Milan Design Week 2020.

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AIRWAL

Learn more about Airwal, a bio-safety aspirator embedded into a dining table designed to avoid the risk of contagions and the spread of infections during the pandemic and post-pandemic times.
This project has been selected as a finalist at the International Design Awards.

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BIOSTOPPER

Biostopper is a healthcare device designed to respond to the problems related to social distancing in times of the COVID-19 pandemic.
In collaboration with the team from the Polytechnic of Turin, the project was launched during the broadcast television service Report Rai on Radio Italian Television in prime time.

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VALUE
FUTURES

Research proposal on the future of the food industry in a board game application. With this project, we designed a system in the form of a board game with which the users can interact and be actively involved to predict and plan for the long-lasting future of a product. 

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THE FEMINIST TEXTILE GLOSSARY

How would you call the invisible mental distress caused by the pressure of an oppressive social system like patriarchy? If there was no term to define this condition before, you can now find it here in The Feminist Glossary and spread it out! This project has been selected to exhibit in the Dutch gallery Melkweg Expo, Amsterdam and Cheap Festival, Bologna.

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